MESSAGE FROM TRIFECTA HQ
Content comes in many forms such as videos, blog posts, podcasts, ebooks, newsletters, social media posts, messages, website information and more. By publishing useful and relevant content consistently you can engage the right audience in the right place and time, your brand will become a trusted source that consumers will choose over your competitors.
Marketing strategy and content strategy are often confused. Think of marketing strategy as the big picture “why” and content strategy as the nuts and bolts of “how” content will be used in your organization. High-value content cuts through the clutter and speaks directly to the audience delivering information when and how they want to receive it.
Too many organizations publish a ton of content with no plan behind the flurry of activity. To avoid getting lost in the clutter, we provide strategy and personalized consulting services for your organization. Hitting publish is only the beginning, but if you keep testing and tweaking content diligently you will be rewarded, with more brand impact, awareness, sales, and profit.